These strategies focus on drawing potential clients to the coworking space through relevant and valuable content, building strong relationships, and providing exceptional user experiences
AD WORDS
Alright, you already know it, but Google searches are a golden ticket to finding workspaces. You can pay our dear friend Google through AdWords to put your website in the spotlight on the search engine results page. Or, if you’re feeling adventurous, optimize your website to make Google fall head over heels for you. It’s all about being relevant.
SEO (SEARCH ENGINE OPTIMIZATION) FOR COWORKING OPERATORS
SEO—it’s like magic for getting traffic to your website, and the best part? It’s free! You can improve your Google ranking without breaking the bank on a digital marketer. Create top-notch, shareable content that contains juicy keywords. Google loves it when people recommend your content, so make it share-worthy! Remember, Google is like a digital gossip machine spreading the word about the most fabulous stuff. Be fabulous! Want to learn more, there’s a wealth of resource including this from www.coworkingresources.org
REFERRING PARTNERS
You know who’s got your back? Local businesses! They’re your referral superstars. Set up some juicy incentives for them to refer their clients your way. Accountants, lawyers, and, of course, your existing community members can be the ultimate referral champions.
But hey, let’s not forget the real estate agents. They’re like matchmakers for spaces and people. While some of their clients are too small for them, they’re perfect for you and let’s not forget that some of clients will inevitably outgrow your community, and they’ll need a trusted advisor to guide them on their real estate journey do the relationship can go both ways.
