Colo

Pt2: Leveraging social media for coworking operators

It’s time to unleash the power of social media, my friends! When it’s at it’s best it’s more than an advertising and discovery tool; it’s your secret weapon for curating an epic culture and community. While your website is all business, social media is where the stories unfold, and people start feeling like part of your tribe before they even set foot in your space. So, grab that virtual megaphone and share your community’s awesomeness!

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SPOTLIGHT YOUR COMMUNITY MEMBERS

Let’s give your community the spotlight they deserve! They’re a bunch of rockstars doing incredible things, whether it’s business triumphs or personal victories. Celebrate their wins and create sharable content to unleash on the world. By showcasing your members, you’ll not only attract newbies but also give those potential members a taste of what it’s like to be part of your fantastic crew before they make that first step in the door. And remember, it’s not always about the big events but being part of a community is about the everyday human moments. Be a champion of community!

CREATE FOMO AT YOUR COMMUNITY EVENTS

It’s time to make some noise! Promote your space’s events to your community and beyond. Stoke that Fear of Missing Out (FOMO) among your residents and future residents. And don’t worry too much about fancy production values—authenticity and consistency are what truly matter.

COMPETE BASED ON COMMUNITY, NOT ARCHITECTURE OR COST PER DESK

Listen up, folks: it’s not about the fancy desks or swanky design. It’s about the humans! Selling a desk is easy, but if that’s all you focus on, you’re heading for a one-way street to a transactional relationship—where it’s all about the price tag. That’s a recipe for community churn. So, let’s shift the focus to the real star of the show: the vibrant community you’re building. Let’s build relationships, not just workspaces!

AVOID USING JARGON

Okay, we have a confession to make. Sometimes we fall into the jargon trap. We’ve spent way too much time with office developers, corporate suits, and hotel moguls speaking real estate, finance and hospitality. But guess what? That language is exclusionary and doesn’t reflect what your community wants and needs. So let’s ditch the jargon and speak in a way that resonates with everyone. Simple, relatable, and jargon-free—let’s keep it real!

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